New brand identity and new website for Pontedilegno-Tonale

NEVERENDING MOUNTAIN is born: the mountain that never ends. A new concept brought to life through a new brand identity, designed to showcase the very best of what the destination has to offer, and a new website, now online.

The project aims to make the core strengths that Pontedilegno-Tonale has built over the years even more distinctive and recognisable, through a narrative that highlights the wealth of experiences available, with a continuous flow of possibilities that shape the rhythm of every day and every holiday. Just like the protagonists of the launch video for the 2026/2027 Winter season, who happened to come across a very special tram…