The unsettling Ghostface mask has appeared on the Presena Glacier in a video released by Paramount Pictures to promote the launch of Scream 7, set to hit theaters on February 25th in Italy and February 27th in the USA, about three years after the previous film.

It’s night, and on the snow the silhouette of a red skull can be seen. Two figures move along the outline of the skull, accompanied by music that drives the tension to extreme levels. In their hands, they grip ski poles ending in flaming tips. The words “Only one thing scarier than skiing the Dolomites at night” appear on screen. We see the skis, the fast run of the two figures across the snow, and then… a black figure in the foreground slowly turns toward the camera: it’s Ghostface!

The Presena Glacier thus becomes a vast open-air set, allowing Scream to step out of the screen and into the real world.

The video was created in collaboration with the Tonale–Presena Ski School.